Friday, September 9, 2011

Speaking of how meaningless "sustainability" has become....

The Dow Jones Sustainability Index, created annually, ranks companies in different economic sectors according to their "Corporate Sustainability," defined as:

Corporate Sustainability is a business approach that creates long-term shareholder value by embracing opportunities and managing risks deriving from economic, environmental and social developments. Corporate sustainability leaders achieve long-term shareholder value by gearing their strategies and management to harness the market's potential for sustainability products and services while at the same time successfully reducing and avoiding sustainability costs and risks. (source)

Note that, although some of their fonts are green, and there is a picture of a tree and some rocks on this website, this has virtually nothing to do with social or environmental sustainability as understood by most activists.  This is about sustainability of the corporation as a business enterprise, not sustainability of society or the environment.

This year's winner in the 'Oil and Gas' category is Repsol, S.A., a Spanish-Argentine giant with oil and gas projects around the world.  Seems a bit funny.