Illuminating interview with Guns and Oil Beer founder Cary Prewitt (warning: offensive images and language in this interview and on this website):
https://totalfratmove.com/dudes-doing-business-guns-oil-beers-cary-prewitt/
Key quote: "I came up with the name 'Guns and Oil' which I thought really represented the great American values, and our purpose statement today is to be purveyors of the great American values... boldness, character, opportunity, grit, and innovation..."